We Love Velour Magazine

A little while ago I blogged about reasons to be hopeful, amidst the doom and gloom, about the world of magazines. Now you should add Velour Magazine to your list. Started by a friend of Mawi, Violaine, Velour seeks to be both smart and stylish and to fill the gap left by the absence of  “considered images” in the industry. Velour is a magazine for those culturally involved within the creative industry – photographers, stylists, illustrators, and graphic designers. I think their mantra could be adopted by all intelligent style magazines:

we look…
we think….
we consider…
we make….

They have featured Mawi in their second issue which is filled with fresh, evocative imagery.

I love how the hazy glow in the bottom slice of this shot adds to the romance of the Mawi Heirloom necklace. I would normally wear a piece like this against bare shoulder but it also looks great styled over a crisp white shirt- Velour magazine style!


Spring Summer 2010- India Rose Collection- Double Strand Amulet, Cameo and Gemstone Necklace £365

Available Here

Or it looks great with very little at all…

A brooch at the collar worn like this is my absolute must-have for A/W.  Prim and proper but casual at the same time with shirt sleeves rolled up and un-done hair.

Autumn Winter 2010 – Mawi Brooch

Contact sales@mawi.co.uk

If only we could all make a squashed boater and pigtails look this good (especially in hot, hazy weather!)



Autumn Winter 2010- Mawi Neclace

Contact sales@mawi.co.uk for availability

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LN-CC: Roll up! Roll up!

What do you get when you combine the ideas of a premium buyer for oki-ni and Harrods and a bit of a music scene and clubbing legend? A super cool concept shopping experience!

LN-CC is just that and the brain-child of John Skelton and Dan Mitchell.  Pitching itself as more than just a retail site, LN-CC aims to offer a curated experience which takes in clothing, accessories, music and art.  The edit of labels and designers is brutally selective and idiosyncratic, with cutting edge fashion favourites like Rick Owens, Damir Doma and of course Mawi, sitting alongside obscure Japanese labels that have rarely been seen outside Tokyo before.

For those who like a bit of stylish ‘cross-dressing’ this is the perfect destination too – Skelton has invited designers to produce women’s garments in men’s sizes and vice versa.

A physical space in Mawi’s very own East London, designed by Gary Card, is set to follow the site shortly. As well as offering the duo’s scrupulous style options, it will also play host to private music events with visiting DJs and an art space is also in development to show a range of exhibitions from photography to tattoo art.

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