As we reach at the end of a very busy London Fashion Week, we reminisce over the excitement of the past five days, in what has proven to be a very successful season.
We arrived at Somerset house Friday morning, bright eyed and bushy tailed, eagerly anticipating the delights LFW would bring. Upon entering the beautiful ballroom our eyes were drawn to the grand interior, along the high ceiling and towards the beautiful elegant chandeliers that lit up this sensational space. This was the place we would now call home for the coming days. The next stop was undoubtedly Tom’s Kitchen where the majority of the fashion crowd had begun to gather for their morning pick-me-up. With the smell of caffeine in the air and Kenzo jumpers newly purchased, fashion week had begun.
This season was a landmark for the Mawi brand. Continuing the success of the past 10 years, Mawi unveiled its foray into soft accessories with a range of color burst clutches. Neon glamour and structural chic are the key ingredients to this line, stacking architectural jewels and perspex spikes upon glitter fabrics and neon faux furs. Amongst the bags sat SS13’s neon rocks collection, their injection of acid brights within a vintage context, perfectly complimenting the delicate yet statement effect of the bags. Either side of the clutches sat the ethereal Princess and the effeminately fierce Pretty in Punk collections. The antique display cabinets are not the easiest to manoeuvre but after admiring SS13 as it decorated these unique glass and wood cabinets, the effort was worthwhile. With the new collections generating Mawi mania, the first day passed in a frenzy of editors and bloggers, tweets and instragrams.
Friday night saw host to our intimate and exclusive LFW party at the legendary Scotch of St.James, named by celebrity guest Pixie Lott as not only her favorite party of LFW but also her favorite cocktail of the week and best goody bag.
Party keepsakes came in the form of replica Mawi card and ribbon necklaces
Guest were treated to bespoke chocolate & fudge Mawi rings
….and enjoyed champagne and cocktails in vintage teacups
Photography by James D Kelly
Sunday bought brand new delights in the form of Mark Fast’s catwalk show as we watched Mawi’s collaboration on belts, body harnesses, chokers and bracelets stump down the runway. The high fuelled attitude of the models and clothing was the perfect match to these cool accessories.
Anyone venturing over to the Canon Cinema on Monday would have discovered Mawi in motion at the Fash/On event. Here, in a film by Maite Catti entitled ‘Je voudrais’ Mawi jewels featured in a fabulous never ending feast of entrees, desserts, cuffs and knuckledusters. Out and about our SS13 clutches and jewellery range continued to generate a fashion frenzy. Many of our team were snapped up by street style photographers as the pieces dazzeled in the uncharacteristically sunny English weather. Demonstrating our charitable side, Mawi was also featured as part of Save the Children’s Born to Shop auction, that comes to a close later this week.
London Fashion Week offered a fantastic way to celebrate our 10 year anniversary, aptly concluding with an impromptu faux campaign taking place outside Somerset house with friends of the brand.