The Fashion Week Countdown: Which MAWI Will You Wear?

London Fashion Week is on its way – and with it the world’s most fashionable editors, celebrities, stylists and designers will be flocking to the capital. Around this time of year Street Style photography is bigger than ever before, with the city swarming with paparazzi, bloggers and style spotters vying for the best shots of the season’s new looks.

Here at MAWI we have hand-picked jewels from across our collections to match to your favourite trends of the season. Whether you’re a colour-pop princess, a classic beauty or a through and though rock chick, there is a statement piece to suit your look.

BIKER EDITED

 

Indulge your inner anarchist in rebellious bike chains, spikes and razorblade motifs. MAWI’s REBEL ROCKS and REBEL ROMANCE collections are the perfect accompaniment for a beaten biker jacket, licorice leather and the skinniest of jeans – just look to glam-grunge heros Saint Laurent and Balmain for inspiration.

TREND FINAL NEON

 

2014 is clearly set to be the year of colour, with many designers transforming the runways into a symphony of pop-bright shades. MAWI’s NEON ROCKS collections are ripe for the picking, offering a full spectrum of jewel tones through to acid neon hues.

FINAL TREND SCULPTURE

This season the sartorial future is now – clean, strong designs expressed in precious metals and luxury craftsmanship. Explore geometric perfection with a nod back to the golden age in MAWI’s DECO GLAM collection.

We will be posting live from our stand at London Fashion Week from Friday 14th February, when the new Autumn – Winter collections will be unveiled. Be sure to stay posted over our social media channels for immediate updates from the world of MAWI.

Visit our Facebook Page

Tweet us @mawilondon

Check out our Instagram @mawijewellery

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MAWI Spring Summer 2014 Starring Daria Shapovalova

This season MAWI is proud to announce the Spring Summer 2014 campaign, starring Daria Shapovalova. The collaboration between MAWI and Daria marks a treasured friendship and mutual admiration between two high-fashion powerhouses.

A true fashion leader and inspirational taste-maker, Daria has worked tirelessly to transform the fashion scene of her native Kiev – founding and directing Kiev Fashion Days with Mercedes-Benz, hosting countless video reports on Nowfashion.com (the first online magazine to publish photos in real time) as well as acting as the Ukrainian ambassador to Style.com.
Daria is a well-known face of street style fashion, regularly taking pride of place on the front row or backstage at top catwalk shows across the world. MAWI jewels and accessories are an integral addition to her wardrobe, seamlessly blending into a fresh, elegant yet unquestionably cool look.

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Daria wears pieces from MAWI’s GALAXY ROCKS collection

Known for her support of young and upcoming creative talent, Daria frequently works with art director and MAWI alumni Kati Garbuz. It was Garbuz who initially styled Daria in MAWI jewels – igniting her passion for the exquisitely beautiful yet distinctly eclectic pieces, and inspiring an alliance between the Ukrainian icon and East London brand.
After a star-crossed liaison at Paris Fashion Week, MAWI’s Spring Summer 2014 campaign sparked an impulsive life of its own. Styled by Kati Garbuz and shot by Sonia Plakidyuk (aka Moi Sofism), the campaign is a multi-faceted story, reflecting MAWI’s METROPOLIS, BARBARELLA, GALAXY ROCKS and GLITTER BUG collections.

The campaign marks one of the most exciting collections to date: a multi-faceted luxury jewellery and accessories range encompassing a unique and intriguing vision.
Each directional yet timeless story represents all aspects of the brand: from bygone eras of dark, brooding glamour to futuristic fantasies and light-hearted charm. MAWI continues to capture imaginations across the world whilst remaining uncompromisingly loyal to the integral values that have established the company as a leading luxury accessories brand. Daria’s participation in the campaign is a true reflection of MAWI’s unwavering vision of opulent luxury and innovative detailing, translated through Shapovalova’s individual style and charismatic beauty.

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Daria wears pieces from MAWI’s BARBARELLA and GLITTER BUG MINI collections

Photographed in Paris in a disused and graffitied warehouse, the campaign acts as a meeting point between established icons and rising stars – supporting the careers of Kati Garbuz and Moi Sofism whilst celebrating Daria’s glittering career and MAWI’s imminent global presence.
The campaign also marks a further important milestone – the launch of a new MAWI website, reflected in the graphic graffitied lines and bold technicolours that are relative to the brand’s groundbreaking new web design.

Already leading the world of high-fashion luxury accessories, this campaign is the initial step of yet another exciting venture for MAWI. As the fashion world feasts its eyes on the flourishing Ukraine creative scene, MAWI will hold an impressive position in this burgeoning development. With the new website and even further global collaborations on the horizon, Spring Summer 2014 is set to be MAWI’s most exciting and successful season yet.

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Daria wears pieces from MAWI’s METROPOLIS collection

Photography : Moi Sofism

Styling and Art Direction : Kati Garbuz

MUA : Tina Solberg Torstad

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