Talking of all things British and beautiful, ask any of us British folk, and we’ll tell you that the style found here on these shores, whether courtesy of our burgeoning repertoire of homegrown design talent both old and very, very new, or literally on the streets of any big city or small town up and down the country, is pretty much unparalleled anywhere else. Ask the Russians the same thing, and we’ve got it on good authority that they might well agree.
So, when Claudia Marodim decided to launch an online boutique dedicated solely to quintessential British style, and the quality yet quirkiness that makes us tick, than what better place to do so but in one of the somewhat less publicised Fashion and Art capitals of the world- Moscow. Not content with the trickle of British designers that have managed to make a name for themselves in Russia, apparently, the market for British design at the luxury end of the spectrum is big business over there, and therefore, was Claudia Marodim’s first port of call for ‘Go-British’. Offering those who aren’t able to sample the delights of British design firsthand for themselves, Go-British is a one-stop-shop for those wanting a touch of good old Blighty for their wardrobe, for their man’s wardrobe, for their little one, and even for their home. With big names such as Aquascutum, Pringle of Scotland and Hunter providing an ample dose of traditional British apparel (which cater nicely for our notoriously inclement weather conditions); the likes of Twenty8Twelve, Linda Farrow, Luella, and of course Mawi, provide pieces with a more modern aesthetic, that despite their contemporary vision still manage to conjure up an image of the way that us Brits like to dress.
Vogue Online’s Russian bureau took note of the launch agreeing that, ’admirers of British style will definitely appreciate the selection of brands on offer in the store’ (thanks to Mawi team member Kataryna for the translation), whilst the promise of more big brand names and unique jewellery in the not so distant future will also not disappoint.
Done in true Brit style, that would more than likely put most of our get togethers to shame, Go-British was launched on July 15th with 5 o’clock tea in a sprawling wing of the British Embassy in Moscow. Delectable treats such as cucumber sandwiches, scones with clotted cream and strawberry jam, iced cupcakes, buttered crumpets, and of course tea, made for a rather apt introduction to the fashion industry; one which had press and others lucky enough to make it onto the guest list leaving even more in love with all things British, and suitably stuffed from an afternoon off of the diet…good PR or what.
So, the site, well into it’s second week, is fully functioning with a wide range of lovely pieces online that will have you feeling like a true Brit in no time. For now, shipping is only available within the UK and of course to those lucky Russians, but these two recipients of Go-British represent only a fraction of locations that can look forward to an invasion very soon.