Last Wednesday a Mawi contingent went to Browns hotel for the launch party of the 2010 Walpole Brands of Tomorrow.
I know what you’re thinking… Who are Walpole? And what are the Brands of Tomorrow? Well, Walpole is a non-profit organisation that promotes the British luxury industry by sharing collective knowledge and resources. Each year they select a handful of emerging luxury brands which they think have the potential to become the next big thing in British luxury. These are the ‘Brands of Tomorrow’ which Walpole mentors and advises for a year. And this year Mawi was chosen to be one of the lucky few!
The launch party was fun, with lots of champagne and speeches. We loved the goodie bags with gifts from other Brands of Tomorrow including yummy chocolate from Rococo and a bottle of heavenly Abahna shower-gel. (Sadly Charlotte Olympia- another Walpole protege, couldn’t quite stretch to a pair of her wonderful, vertiginous shoes!)
Afterwards a group of us including the very talented Christopher Brooke from Basso and Brooke and Editor in Chief of Super Super magazine, Namalee,
headed to Shoreditch House for drinks, pizza, lively conversation on the roof and wonderful views over our favourite city!
Even though the style of Super Super and the cultural references it draws on are completely different from my own, I still love that they have found their own, totally distinctive, crazy and colourful look.
Be Super Super inspired!