You don’t need to be too much of a magazine anorak to have realised that the world of media is in a state of total flux at the moment.
But I feel like for too many people that’s an excuse to get pessimistic about the whole media and journalistic endeavour. The fact is people are accessing more media content than ever, just through new channels. As Jefferson Hack recently pointed out in his inimitable way, media players now have a choice- keep up and evolve, or be a dinosaur and die.
I keep hearing people complain about the fact that the internet is flooded with rubbish, which, I must admit, is an inevitable consequence of the democratisation of media which the internet has brought about. But, as with most things in life, it’s a question of editing and selecting what you want to read and look at, and ignoring the rest. The (rubbish) rest will also die soon too.
Another interesting trend I’ve noticed, is that as the pace of media has gradually sped up, the best print media publications have separated themselves entirely from that cycle and defined themselves as consciously slow-paced, dilettante-orientated, more thoughtful outlets.
Ponytail is one such publication. It’s not fossilising- it has a site and a blog, but the main event is a bi-annual fashion and culture magazine which celebrates the most extraordinary and exciting new talent. It is putting itself at the cusp of fashionable and cultural developments but in a totally different way from digital media.
We loved this shot which in its use of one of my favourite Mawi designs, typifies Ponytail’s creative, off-beat approach.
Something about the stark graphics and the tense, feminine shapes reminded me of anatomical drawings…
Look at the world in a new way!
Spring Summer 2010- Dynamite Collection- Mini Sunray Bangle £230