A little while ago I blogged about reasons to be hopeful, amidst the doom and gloom, about the world of magazines. Now you should add Velour Magazine to your list. Started by a friend of Mawi, Violaine, Velour seeks to be both smart and stylish and to fill the gap left by the absence of “considered images” in the industry. Velour is a magazine for those culturally involved within the creative industry – photographers, stylists, illustrators, and graphic designers. I think their mantra could be adopted by all intelligent style magazines:
we look…
we think….
we consider…
we make….
They have featured Mawi in their second issue which is filled with fresh, evocative imagery.
I love how the hazy glow in the bottom slice of this shot adds to the romance of the Mawi Heirloom necklace. I would normally wear a piece like this against bare shoulder but it also looks great styled over a crisp white shirt- Velour magazine style!
Spring Summer 2010- India Rose Collection- Double Strand Amulet, Cameo and Gemstone Necklace £365
Available Here
Or it looks great with very little at all…
A brooch at the collar worn like this is my absolute must-have for A/W. Prim and proper but casual at the same time with shirt sleeves rolled up and un-done hair.
Autumn Winter 2010 – Mawi Brooch
Contact sales@mawi.co.uk
If only we could all make a squashed boater and pigtails look this good (especially in hot, hazy weather!)
Autumn Winter 2010- Mawi Neclace
Contact sales@mawi.co.uk for availability
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August 23rd, 2010 // Comment »
What do you get when you combine the ideas of a premium buyer for oki-ni and Harrods and a bit of a music scene and clubbing legend? A super cool concept shopping experience!
LN-CC is just that and the brain-child of John Skelton and Dan Mitchell. Pitching itself as more than just a retail site, LN-CC aims to offer a curated experience which takes in clothing, accessories, music and art. The edit of labels and designers is brutally selective and idiosyncratic, with cutting edge fashion favourites like Rick Owens, Damir Doma and of course Mawi, sitting alongside obscure Japanese labels that have rarely been seen outside Tokyo before.
For those who like a bit of stylish ‘cross-dressing’ this is the perfect destination too – Skelton has invited designers to produce women’s garments in men’s sizes and vice versa.
A physical space in Mawi’s very own East London, designed by Gary Card, is set to follow the site shortly. As well as offering the duo’s scrupulous style options, it will also play host to private music events with visiting DJs and an art space is also in development to show a range of exhibitions from photography to tattoo art.
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August 21st, 2010 // 1 Comment »
It’s tricky not to be just a little intrigued by Scandinavians (or at least the idealised sort) with their acres of leonine hair, icy blue eyes and mile-long legs. And now it seems that the Finns at least are a little intrigued by Mawi too as Elle Finland introduce Finnish fashionistas to the wonders of high-drama jewellery…
Autumn Winter 2010- Mawi Bracelet
Contact sales@mawi.co.uk for availability
Autumn Winter 2010- Mawi Necklace
Contact sales@mawi.co.uk for availability
I love the strong emerald green colour in these pieces, that looks like it’s going to be big news next season.(See the ‘to-die-for’ dark green military great coat below)
I was also really excited by some of the styles from Whistles’ A/W 10 lookbook, which funnily enough has a very outdoorsy, Scandi feel to it too. Some of the Whistles clothes and Mawi jewellery would be a match made in heaven for crisp autumn and winter days!
Wouldn’t this look be perfect with the Mawi spiked silver and green necklace (above) sitting elegantly on the collar bone!
And I’d wear this luxuriant sweater with fitted black jeans and these shoulder sweeping Mawi earrings for an evening look.
Autumn Winter 2010- Mawi Earrings
Contact sales@mawi.co.uk for availability
Bring on the cold weather- we’re ready!
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August 21st, 2010 // Comment »
Mawi is having an A-list moment as two petite, ‘proper’ celebrities (none of this C-list nonsense)- Kylie and Mary Kate Olsen, are snapped in Mawi looking incredibly sultry! There’s a super-cool, neo Gothic mood in the air for next season which these mega-stars are already perfecting…
Autumn Winter 2010- Mawi Earrings
Contact sales@mawi.co.uk for availability
We loved the statuesque drama of this Marie Claire shot of Mary Kate Olsen wearing McQueen and a very fitting skull-detailed, Gothic bracelet by Mawi.
Autumn Winter 2010- Mawi bracelet
Contact sales@mawi.co.uk for availability
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August 19th, 2010 // Comment »
Apologies to all our regular blog readers for not having updated the blog in a little longer than usual- Mawi and Tim were in Ibiza and I was in the rather less glamorous but equally beautiful west coast of Scotland- in exactly the same spot where I have spent at least some of the summer every year since I was born! Sailing boats, cycling in the drizzle, building fires at night on the beach… for a few days London and fashion were far from my mind…
Now that I am back and feeling refreshed, my thoughts have turned to India…
In the July issue of Vogue India we were delighted to see the beautiful actress Aishwarya Rai wearing Mawi with almost regal excellence.
Spring Summer 2010- Double Strand Love Struck Pendant – £216
Available Here
Which brings me on to my other exciting Indian news… in September I am moving to Bombay! As you can imagine I am jittery with excitement and cannot wait to bring you lots of posts filled with wonderful inspiration and tips for visiting India, as well as keeping you informed about all the other Mawi news from around the world. Hopefully I might meet some Indian Mawi fans too…
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August 4th, 2010 // Comment »
A brooch at the collar worn like this is my absolute must-have for A/W. Prim and proper but casual at the same time with shirt sleeves rolled up and un-done hair.
