Click through to the Mawi homepage for a glimpse at just how insatiable one can get for gorgeous gems.

Spanish-born film maker Maite Catti created “Je Voudrais” for Vogue Italia. The short film is based around the concept of the natural hunger of humans, which is the hunger for sustenance. Catti translated this hunger into a contemporary craving for clothes and accessories. Specifically, the model devours Mawi’s delectable Heirloom collection.

I love how the model’s chic forties-esque tresses and sophisticated styling really lets the “jewellery dishes” stay the main focus of the film. What do you think? Leave a comment below!

xxx
Maria Nichole

Visiting Amsterdam soon? Make sure to stop in to the new Paul Smith boutique to get an edited look at the newest Mawi collection. The store, launched early last month in the heart of the Amsterdam’s prestigious P.C. Hooftstraadt, will stock a special selection of Mawi’s S/S12 collection.

It’s an exciting and symbolic addition to the current Paul Smith line, and an ode to the brand’s clean, architectural look. The luxurious materials and modern graphic shapes of the Mawi ‘Pyramid’ collection completely complement the modernist design of the new Paul Smith store and collections.

The new shop also pulls inspiration from around the world, adding an offbeat collection of furniture and accessories. The man himself commented on the store’s diverse aesthetic: the mixture of different brands allows for “an eclectic mix of our various lines. The interior has quite a modern feeling but with our familiar sense of humour.”

I love that such an established clothing brand is using our jewels to enrich an already amazing line!